If you want your business to be successful you must devote plenty of time to marketing and advertising. If potential customers do not know you exist, they can't do business with you. Marketing is a full time job and a small business owner should always be in the marketing mode.
1 - Carry your business cards or coupons with you everywhere you go and when given a chance, pass them out.
2 - Wear a nametag with your business name on it . In gatherings it helps people know your name and associates you with your business.
3 - Every day look for at least one good marketing idea and how it might work for your business. Keep a file of good direct mail pieces you receive and advertising that you read and hear. You could possibly use one or a combination of those ideas later.
4 - Check out your competitor. See what type of advertising and specials he may be offering and keep your prices in line.
5 - Always ask customers how they heard about you and use that information for future marketing and advertising plans.
6 - When you run across customers that you haven't seen in a while, ask them why they no longer do business with you. You may learn something you didn't know.
7 - Keep up with new and developing technology that could be used to market your business. The social networks have a lot of potential and very few small businesses have discovered that, yet.
8 - Join local business groups, participate in charity events and be a part of the community. When you give back, you always will reap rewards.