Monday, May 17, 2010

MLM - Another Point of View

I love some of the products offered by many of the multi-level marketing or networking companies. Selling a great product at a reasonable price is the basic idea behind any successful business idea. But sometimes I see MLM marketers caught up in the growth of their down-line and less enthusiastic about their products.

To create excitement about a product or service you are selling it is absolutely necessary for you to believe in the outcome of using that product. You need to be sure and totally convinced that the price is consistent with the results expected. And YOU should be willing to use and promote how the product impacted your own life and the lives of others you know.

There are things that you can do to rise to the top of the MLM world, if you understand and believe in the paragraph above. First of all, if you are selling products, be sure to have sufficient inventory on hand to meet your customer's needs. In this world of instant gratification, not many are willing to wait for you to fulfill their orders.

Secondly, today's consumers are not willing to pay your shipping costs. They may do it the first time or maybe a couple of times, but if the customer wants to continue to use the product they will find alternative sources where shipping is included.

Remember that most consumers know how to use the internet and most MLM products are widely available with a quick search at lower prices on the web and most all will include the shipping. Understand your competition is not necessarily the other MLM sellers in your area, but the internet.

A word about downline - people will want to be a part of an exciting, cost effective, successful product/service. When you are convinced that your product/service is the best and the pricing is reasonable that excitement will be contagious and others will want to join in.

Most MLM marketers are their own worst enemy. The FEW successful ones have learned to love their products and transfer that enthusiasm to others that want to be a part of the program.

Find a product or service you can use, believe in, that works for you and you are not be embarrassed to promote and sell to others and you may find yourself one of the successes in a tough, but potentially rewarding business.

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